Terri Birkett, a member of a family-owned hardwood flooring factory, authored The Truax, offering a logging-friendly perspective to an anthropomorphic tree known as the Guardbark. This book was published by the National Oak Flooring Manufacturers’ Association (NOFMA). Just as in The Lorax, the book consists of a disagreement between two people. The logging industry representative states that they have efficiency and re-seeding efforts. The Guardbark, a personification of the environmentalist movement much as the Once-ler is for big business, refuses to listen and lashes out. But in the end, he is convinced by the logger’s arguments. However, this story was criticized for what were viewed as skewed arguments and clear self-interest, particularly a “casual attitude toward endangered species” that answered the Guardbark’s concern for them. In addition, the book’s approach as a more blatant argument, rather than one worked into a storyline, was also noted.